Kodak, PGA TOUR announce inaugural Kodak Challenge

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ROCHESTER, N.Y. -- Kodak and the PGA TOUR announced the 24 holes that will make up the Kodak Challenge, a first-of-its-kind competition for PGA TOUR players that offers $1 million to the winning player.

How the Kodak Challenge Works Select PGA TOUR tournaments will feature a Kodak Challenge hole. Players must play 18 of the 30 Kodak Challenge holes to be eligible to win. Players will post their lowest score relative to par on 18 of the Kodak Challenge holes to compete for the Kodak Challenge title and $1 million. The Kodak Challenge Holes Holes will be selected by Kodak and the PGA TOUR with input from an Advisory Board made up of representatives from a cross-section of the golf industry. Holes will be selected based on their aesthetic beauty and their connection to memorable moments in the game of golf. The full list of Kodak Challenge holes will be announced later in 2008. During 2009, the Kodak Challenge will be featured on PGA TOUR event television broadcasts. About the Kodak Challenge Advisory Board The Kodak Challenge Advisory Board -- made up of representatives from a cross-section of the golf industry -- will help select the holes that make up the Kodak Challenge. (Click for more information on the board)

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Video: Kodak announcement
Advisory board members

The Kodak Challenge, which tees off in January 2009, celebrates beautiful holes and memorable moments on the PGA TOUR. The holes, selected by an Advisory Board composed of leading golf experts and influentials, are featured on kodakchallenge.com, where fans can view photos, watch videos of the Advisory Board's discussion, and read about the memorable moments on each hole.

"These 24 Kodak Challenge holes are among the most beautiful and memorable in all of golf, and we look forward to the many Kodak Moments to come when the Kodak Challenge tees off in January," said Jeffrey Hayzlett, Chief Business Development Officer and Vice President, Eastman Kodak Company. "The excitement and anticipation will build throughout the season as players step up to each Kodak Challenge hole and compete for the one million dollars. All they have to do is play -- it's that simple."

Players must play at least 18 of the 24 Kodak Challenge holes throughout the season to compete for the Kodak Challenge title and $1 million. A player's lowest score relative to par on his best 18 Kodak Challenge holes will be counted. The player with the lowest cumulative score relative to par wins. In the case of a tie, a sudden death playoff on the final hole will take place immediately after conclusion of the last tournament of the Kodak Challenge, the Children's Miracle Network Classic presented by Wal-Mart.

Kodak also launched an online promotion inviting fans to submit their favorite golf photo for "Kodak Challenge Golf Picture of the Week." Fans who submit a photo on kodakchallenge.com today through December 16 will also be entered into a drawing for a chance to win a KODAK EASYSHARE W1020 Wireless Digital Frame. One winner will be selected at random each week for four weeks. See kodakchallenge.com for rules and regulations.

"Kodak and the PGA TOUR have worked closely together to develop this exciting new competition that will generate a lot of interest, particularly as it culminates during the Fall Series," said Tom Wade, Chief Marketing Officer, PGA TOUR. "The Kodak Challenge effectively combines the beauty and the memorable moments found regularly on the PGA TOUR with Kodak's famous brand and image."

The Kodak Challenge holes were selected by the Kodak Challenge Advisory Board in collaboration with Kodak and the PGA TOUR. Advisory Board members are:

• David Feherty, CBS Sports golf analyst
• Rees Jones, golf course architect
• Jules Alexander, golf photographer
• Andy Pazder, PGA TOUR Senior VP, Tournament Administration
• Lance Barrow, CBS Sports golf, Coordinating Producer

Holes were selected based on their beauty and their connection to memorable moments in golf.

"Golf fans will recognize these holes as among the most picturesque and many probably have photos of them. We chose a mix of par 3s, 4s and 5s so that long drivers and accurate putters alike will have a chance for a great score," said Feherty. "The Kodak Challenge is obviously great for the players but especially for the fans, who will be captivated by the players' shots on each Kodak Challenge hole, knowing that a million dollars is on the line with every swing."